2018-01-17

Brand consolidation at LK

LK has produced a joint brand platform. The  group’s full strength will be gathered under one and the same brand name: LK. 

Through this change, we will be stronger when meeting the challenges and opportunities that stand before us. 

Brand strategy

Work on the new brand platform has taken place throughout LK. Staff from all business areas have participated and a market survey of 5,000 customers has been conducted. 

Brand platform

The new brand platform includes purpose, vision, values and personality. In addition, a common customer promise has been formulated: For the simpler, smarter everyday. One vital element in fulfilling this promise is to provide sustainable solutions.

LK’s subsidiaries will retain their current legal form and the business itself which is divided in four business units Water and Heating Systems, Hydronic Solutions, PEX Pipe Extrusion and Marnie Flow Control, will not change. 

The implementation of the new brand platform will be incremental and is expected to be completed by autumn 2018.

Related information
Press release
About LK

Water and Heating Systems
Hydronic Solutions
PEX Pipe Extrusion
Marnie Flow Control