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From sales to regional manager in four years

Daniel Cedvin joined LK as a salesperson four years ago. He now succeeds Sune Axelsson as regional manager for the Water and Heating Systems business area in northern Sweden.

Daniel Cedvin is 39 and qualified in international sales and marketing. Having previously worked for Grundfos, he joined LK as a salesperson on 1 February 2014.

How do you view LK as a workplace and employer?

“It is a flat organisation that offers employees great opportunities to exert influence. LK prioritises customer relations by maintaining its presence; something I consider to be a strength. There are excellent opportunities for development within the company. If you want to climb the career ladder or take on new duties, then you have a good chance at LK,” says Daniel.

Why did you apply for the post of regional manager?

“The most important factor was that I want to nurture the freedom, openness and good cohesion we have within the group. I feel that I have strong support from my colleagues and that I will be able to continue positively contributing to the group. The job title isn’t important to me. As regional manager I will have more administrative duties and fewer overnight business trips, something that suits my family life. I will however be retaining responsibility for a number of clients so that I can remain in touch with developments in the market. I am also looking forward to joining LK’s Marketing Group.”

What kind of leader do you want to be?

“I hope that we will have an organisation in which I function more as a coach than a boss. A workplace with a climate of transparency and open-mindedness. Certain decisions will naturally land on my desk but I will be informing and involving staff so that everyone feels that they are participating. My predecessor was extremely good at that. I don’t want to micromanage; I advocate freedom with responsibility, something we’ve enjoyed for many years.”

What will be your initial area of focus?

“I have set a goal of increased collaboration between our two offices, in Sundsvall and Umeå, so that it becomes increasingly apparent that we are one region. To this end I will be dividing my time between the two offices and I have an idea for introducing joint development meetings. I would also like us to improve when it comes to documentation and feedback.”

Daniel succeeds Sune Axelsson, who served as regional manager for almost 20 years. Under his leadership, the department has grown from four to ten people, gained new market share and continuously increased turnover. Sune is now 65 years of age but will continue to work for LK as a business developer:

“It feels splendid, and interesting, to continue in another role. I have enjoyed working at LK these many years and have never seen a reason to change employer,” he says.

Are you satisfied with the choice of your successor?

“I employed Daniel as a salesperson and I’m delighted that he applied for the regional manager position when it became available. Daniel has all of the attributes required to succeed in the job; he is structured, loyal, social and he knows the business.

In my opinion, internal recruitment is always a better option where possible as it means a shorter start-up period. This will be an excellent solution and I feel secure in handing over to someone in whom I trust.”